Our client, Trust Properties USA, approached us with the challenge of capturing the true heart of their business in a way that everyday professionals and consumers could easily understand. Their previous attempt at a commercial missed the mark, coming across as too corporate and detached, with scripted lines and hired actors that didn’t reflect the family-owned nature of their business. We stepped in and not only developed a fresh strategy but took full ownership of the production process— from scripting and coordination to filming. Our approach centered on telling their founder’s story in a compelling and empathetic way, showcasing Trust Properties USA as more than just a real estate business. By setting the tone for this video, we highlighted their core mission: helping families unlock the equity their loved ones worked a lifetime to build. The result was a powerful, authentic narrative that truly resonated with their audience.