Our client, Realty ONE Group Pacific, approached us with a goal to amplify a key part of their brand—their ONE Manifesto. This core message represents the mindset and shared values across every Realty ONE Group franchise, but they needed a way to make it resonate with more people. After exploring various creative outlets, we knew that video would be the most impactful way to bring their manifesto to life. But we didn’t stop there. We infused the unique culture of the Realty ONE Group Pacific office by incorporating their own staff and agents into the production. To make it even more special, we secured the participation of the founder and owner of Realty ONE Group International to feature at the end of the video. The result? A video that not only became their most viewed across all social media platforms but also garnered reshares from other franchise owners and the founder of Realty ONE Group International. Today, Realty ONE Group franchise owners continue to use this video to strengthen their own brand marketing efforts.